On May 6th, the second marketing training course of Jinggong Technology in 2023 was successfully held. Sun Guanfu, Executive Chairman of Jinggong Steel Structure Group, was specially invited to give an on-site lecture, and senior marketing elites within the company were invited to share practical experience. More than 70 marketing line cadres and employees participated in this training. This training session covers the improvement of marketing skills, communication of key financial and legal knowledge points, and sharing of excellent experience.

【 Part 1 】 Empowering sales skills

Firstly, Sun Guanfu, Executive Chairman of Jinggong Steel Structure Group, was specially invited to further teach the course "Precise Marketing and Management for Key Customers" to the students. This training mainly focuses on "Key Strategies for Locking in Key Account Precision Marketing", "Key Account Precision Marketing Tianlong Eight Parts", and "Key Account Marketing 4P and 4C", and highly extracts and integrates an effective methodology. In the course, Sun Dong vividly demonstrated the key strategies and methods of marketing through video cases, allowing students to unconsciously grasp the underlying logic and key points of marketing, and gain a lot.

【Part 2】 Empowerment of Financial and Legal Knowledge

Huang Weiming, Deputy General Manager of the company, shared three key points from marketing definition and purpose, marketing costs, and financial concerns, and empowered marketing personnel with financial knowledge through relevant cases. Xia Taibin from the Risk Control Legal Department explained the matters that need to be paid attention to during the signing process of marketing contracts from three aspects: contract signing, performance, and risk control, providing professional standards for the management of marketing contracts.

【 PART 3 】 Excellent Model Sharing

In the final stage of the training, four marketing elites from different industries of Seiko Technology combined years of practical experience to refine and share their unique insights and journey as experienced marketers with the on-site students.

Sun Feng, Director of marketing management Department: Marketing is a job that needs to bear certain pressure. As a marketer, you must have mature psychological endurance and a positive attitude; When encountering a low point, one must persist and persist again in order to achieve the ultimate victory.

Guo Min, Deputy General Manager of Intelligent Textile Machinery: As a marketer, one should be good at promoting oneself, utilizing the company's platform and channel resources, making an order and making friends, and achieving a win-win situation between the company and customers.

Chen Junlong, Assistant General Manager of Intelligent Construction Machinery: Marketing is ubiquitous, and there is no standard answer to marketing. The ultimate focus of marketing is on results. As a marketer, one must understand the market, products, and customers, and be customer-centric in order to win the trust of customers.

Gao Ligang, Marketing Director of Jinggong New Energy: Successful marketing requires establishing long-term strategic partnerships with major clients and achieving deep cooperation, in order to achieve win-win results and promote mutual growth.

Every training is a growth, and every growth will bring a spiritual shock. After experiencing professional sharing and communication with a full supply of goods, the marketing leaders of Seiko Technology will continue to embark on their respective journeys, continue to ride the wind and waves, and strive to achieve the annual sales target of the industry smoothly!